#theozone
Over the course of several months, in partnership with Venture Creations, we had the honor to assist Kawasaki Precision Machinery USA creating new visuals for their entire rebrand. From 'Brand Hero' videos, to product promotions and manufacturing highlights videos, we developed a suite of content that filled every aspect of their sales funnel, including educational elements along with assets to hype of the premium/superiority of the KPM USA brand.
A massive part of this campaign was bringing their most reliable products a new face in animated sequences that could highlight all of the outstanding features, along with a modern and sophisticated style.
To do this, we created an entirely digital environment replicating a scene that customers would relate to, along with developing several one-take animations that zoomed in, out & around the pumps to put the product features front and center.
Combining this approach with our team's technical excellence in terms of texturing, movements, lighting and graphic treatments, we were able to create a series of fully-CGI spots that could truly bring KPM USA and their brilliant pump technology to the forefront of design and style.
Take a look at what all went into the making of these spots and the alternative versions below...
Anyone that's worked in a 3D workflow knows that one of the biggest time consumers can be render times. In order to ensure that our vision was clear, well designed and efficiently executed, we ironed out (as we always do) the flow and style entirely through storyboards before animations even began.
By utilizing this method we were able to ensure total satisfaction, empower unlimited potential for input from our client and help everyone involve see the vision coming to life even before anything was added to the render queue.
Take a look at some of the storyboards used in the creation of these spots...
To summarize this entire venture we began with KPM, we based the entire campaign around the following video focused on describing and depicting the WHO, WHAT, WHERE, WHEN & WHY of KPM USA. Every single shot involved careful planning in pre-production to ensure seamless transitions, sufficient coverage matching the voiceover, and efficient on-site production logistics (which meant only one day of production).
We believe the resulting spot below truly encapsulates the spirit and values of KPM USA, and it was incredible to see the pride from their team from start to finish!
To round out our case study for KPM USA, please check out the remainder of our 3D/CGI creations from this campaign below:
Cheers to...
JAPANESE QUALITY, ASSEMBLED IN AMERICA
