#theozone
At Becker's Bridal, 'you know it when you see it' and this is the energy we have brought into all collaborations together. Our team was most recently tasked to capture the new LUXE devision in an innovative and eye catching way, along with a short doc about the legacy of Becker's Bridal on their 90th year for this family-owned brand that makes dreams come true for women of all ages, every single day. It's always an honor to work with a brand like Becker's, as they embody all aspects of what we consider to be our specialties in The Ozone – quick timelines, nimble crew and beautiful visuals that make you want to keep watching + a fantastic time on set.
THE SLOGAN
In order to elevate the initial campaign to new heights, our team felt that, without a strong slogan that resonated with the customer deeply, the visuals may not have the lasting impact we knew they could. Therefore, after countless (over 30+) slogan drafts, we finally found the one that we simply knew was right when we heard it. A slogan that not only resonates with the customer but that we found out on set was something that is already a common testimony from their customers. We realized we had something special in the campaign's slogan so we've ran with it ever since, bringing energy and excitement to each new collaboration. But don't just take our word for it, check out some of the behind-the-scenes and how the slogan applies to the Becker's brand below...
WHAT IT WAS LIKE
Working with such incredible talent in front of and behind the camera, along with a client that loves to have a blast with us, we are always able to keep production times minimal, so much so it feels like time on set with Becker's Bridal flies by. The outputs over the years together have had a whirlwind impact on the brand image of Becker's Bridal and our time on set still lives rent free in our memories.
Throughout all collaborations, and particularly the LUXE spot described below, we utilized cutting edge technology in motion tracking, VFX & compositing to minimize the extra time typically required for visual effects on site (like carefully places track points and markers) and still create an effect that feels true to life.
Take a peak what the VFX workflow looked like on site here....
Amongst the numerous collaborations we've completed with the Becker's family, one of our favorites has been a result of the creative freedom that was given to us in the creation of the TV spot for the LUXE division – their private, luxury, experience offered at their flagship location.
Our director's vision was to depict an ethereal, magical, experience available at the LUXE by using diopters, superimposed (VFX) flowers floating throughout the space, and bright visuals that engage a sense of lightness and peace.
Check out the final output below and allow yourself to be transported...
